Company News

Hera Opens in China

Amorepacific's luxury brand opening counters in Beijing.

Author Image

By: Christine Esposito

Editor-in-Chief

With Hera, Amorepacific is moving into China by opening two store counters in Beijing’s upscale department stores. The first counter, at  Shin Kong Place, opened on July 1 with the second slated to open in Hanguang on July 28.   Amorepacific contends Hera has been garnering overwhelming reception across Asia prior to this launch. Chinese customers account for 67% of Hera’s duty-free sales in Korea, recording an annual growth of more than 50% in 2015. In online channels, the brand’s UV Mist Cus...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters